In the first stage of your business (generally the first few years) there is really only one thing you are concerned with doing. That is generating revenue. Generating revenue quickly will allow you to continue to grow your business and of course give you the confidence and momentum to really accomplish your dreams.
A lot of women start their business and will spend time doing things that they are comfortable doing. Business is sometimes a world they haven’t ventured into and has the rap of being a man’s world. So that right away leaves some women feeling like they don’t belong and unsure of how to feel comfortable with it.
I will let you in on a little secret though. It’s incredibly simple. It all boils down to one phrase…
Income Generating Activities or IGA’s
An IGA is of course anything you do that will lead to you making a sale to someone. It can be things like phoning potential clients, connecting with past clients, creating strategic partnerships… and many more but you have to remember to always say to yourself “Is this going to earn me income somehow? If not I better do something else first!”.
In my upcoming workshop we will go over all the different types of IGA’s and help you decide which will work best for the program or package you are going to be offering. If you really want to focus on increasing your revenue in 2012 then register for the workshop at http://likeitwasmine.com/howtocharge
In the meantime that’s all you really need to worry about and here are a couple of tips to make sure that you are always working on something that will actually make you money.
Tip 1
Make your to do list for the day – now go over it and review it. You should have at LEAST two income generating activities every day. I say two because there is always a bit of admin involved, tracking your revenue and expenses, paying bills, sending invoices etc. however not a day should go by where you don’t have at least two IGA’s.
Tip 2
Decide each month what your three main IGA’s are going to be and then decide which days you will be doing them… then see tip 1! For example one IGA is to call prospective clients and ask them if they would like a discovery session with you.
