Have you ever thought about giving up on your dream because building your business is just too hard? It’s too hard to get ahead, to get new clients or to meet new people, let alone make enough money. It’s too hard to find speaking engagements, to find out where your ideal clients are or to work on your own.
Phew, I’m tired already and not very excited about building my business after thinking about how “hard” all those things are. Some women even give up on their business because they just get too tired from dealing with the difficulty of building a business day after day.
The first step to making your business building efforts easier is to take a look at why they seem difficult in the first place. One of the most common reasons is that we simply don’t know how to do whatever the “hard” task is. Everything seems tough when you don’t know how to do it yet.
The next logical reason is that we know how to do it, but it really doesn’t come easily to us (or we just don’t like it) and so we have to take extra time and effort that we don’t really feel we have, while we get frustrated at our own lack of skill or expertise.
The last reason I see a lot is sheer exhaustion. You’ve been spinning your wheels for so long without making any progress that you are plain old worn out. You are working long hours, expending a lot of energy and effort and yet you really aren’t seeing the results you want and so it is hard to be successful in business.
Are you ready for it to be easy? For things to just fall into place? Are you ready to have all the effort and energy you put into your business pay off so that it all seems EASY and fun? If so read on!
First of all, stop trying to be an expert in everything. You don’t have to learn it all. No you really don’t… So take another hard look at what’s not getting done because you don’t know how to it yet, or you don’t enjoy it, or you just plain aren’t that good at it. Is it really needed right now to earn income? If so, then hire someone to do it or hire someone to train you how to do it. If it’s something that is a nice to have but isn’t critical to you earning income right now, and I mean really critical, then it goes on your to do list for when you have more money in your budget.
Think about it this way. Let’s say you have the potential to earn $100 per hour. You spend 5 hours putting together a newsletter for your list. This is $500 of lost potential income! Now imagine you get a really good online business professional to help you. You pay them let’s say $60 per hour and it takes them 2 hours to put together the same newsletter. You now have 5 hours to earn that $500 and it only cost you $120. Not only that but instead of feeling drained and tired you are energized and excited to be working on your business.
The trick is to make sure you use the time you save to generate income! Always be focusing on those income generating activities while you are building momentum in your business.
Finally, make sure you are marketing to the right people, in the right way, at the right time. If you are consistently marketing and yet not getting consistent results it’s because you aren’t talking to the right people, you don’t have the right offer or you aren’t being honest with yourself about your consistent effort. So take a good look at what you are doing. Most of the time it’s about your market because honestly most women tend to undervalue themselves and their services.
So that’s it… easy stuff now that you now right? Ok, I know it isn’t easy, it requires a lot of dedication, self-growth and determination, but I know you can do it. And once you’ve conquered this initial part of your business it really does get easier. I promise.
